Side projects

What it is

The Dental Advertising Compliance Course is a self-paced eLearning module that walks dental professionals through the regulatory framework governing practice advertising in Australia. It covers 12 modules in roughly 1-2 hours and qualifies for 2 hours of non-clinical CPD under the Dental Board of Australia’s framework.

The problem it solves

Dental advertising in Australia is heavily regulated, with penalties of up to $60,000 per offence for individuals. Most practitioners know the rules exist but haven’t read the actual legislation, AHPRA guidelines, or Dental Board codes in detail. This course distils the key requirements into practical, scenario-based learning so practice owners and their marketing teams can advertise confidently without crossing a line.

Key topics

• Section 133 of the National Law — the five core advertising prohibitions (false or misleading claims, gifts without terms, testimonials, unreasonable expectations, encouraging unnecessary use).
• AHPRA advertising guidelines — evidence standards for claims, cosmetic procedure restrictions, and the September 2025 updates.
• The testimonial ban — what counts as a testimonial, how to handle online reviews and social media legally.
• Dental Board and ADA requirements — scope of practice limitations, specialist title restrictions, and social media guidelines.
• Interactive scenarios — real-world compliant vs non-compliant examples, matching exercises, and rapid-fire quizzes.

Who it’s for

Dentists, dental specialists, practice owners, and marketing staff responsible for managing dental practice advertising in Australia.

What it is

IPIP Dental is a practice intelligence platform that applies validated Big Five personality science to the dental workplace. It maps team members to clinically contextualised personality archetypes, giving practice owners an evidence-based lens on chair-side dynamics, clinical autonomy preferences, patient rapport styles, and cultural fit.

The problem it solves

Dental practices lose money and morale when hiring and management decisions rely on gut feeling. Turnover is expensive, team friction is disruptive, and burnout is hard to spot until it’s too late. IPIP Dental replaces guesswork with structured personality data tailored to the realities of clinical dentistry.

Key features

• Big Five profiling with dental context — assessments map to five practice-specific archetypes, not generic corporate personality types.
• Manager intelligence reports — confidential per-team-member reports covering burnout vulnerability, conflict risk, retention likelihood, and personalised management strategies.
• Team dynamics and pairing insights — understand how individuals interact and where friction or synergy is likely.
• Workforce dashboard — aggregate view of practice-wide personality composition, interpersonal dynamics, and hiring gaps.
• Compliance-first design — assessment items reviewed to exclude protected attributes, with trait mapping against GDC, ADA, and AHPRA professional standards.

Who it’s for

Practice owners, managers, and team leaders who want to make better decisions about hiring, onboarding, coaching, CPD planning, and day-to-day people management in dental settings.

What it is

A brand and product information site for Plain Toothpaste, a minimalist Australian fluoride toothpaste sold through ethical.dental. The site presents patient-facing ingredient and formulation details. All profits from sales go to the Coffs Coast Wildlife Sanctuary.