Side projects

What it is

The Dental Advertising Compliance Course is a self-paced eLearning module that walks dental professionals through the regulatory framework governing practice advertising in Australia. It covers 12 modules in roughly 1-2 hours and qualifies for 2 hours of non-clinical CPD under the Dental Board of Australia’s framework.

The problem it solves

Dental advertising in Australia is heavily regulated, with penalties of up to $60,000 per offence for individuals. Most practitioners know the rules exist but haven’t read the actual legislation, AHPRA guidelines, or Dental Board codes in detail. This course distils the key requirements into practical, scenario-based learning so practice owners and their marketing teams can advertise confidently without crossing a line.

Key topics

• Section 133 of the National Law — the five core advertising prohibitions (false or misleading claims, gifts without terms, testimonials, unreasonable expectations, encouraging unnecessary use).
• AHPRA advertising guidelines — evidence standards for claims, cosmetic procedure restrictions, and the September 2025 updates.
• The testimonial ban — what counts as a testimonial, how to handle online reviews and social media legally.
• Dental Board and ADA requirements — scope of practice limitations, specialist title restrictions, and social media guidelines.
• Interactive scenarios — real-world compliant vs non-compliant examples, matching exercises, and rapid-fire quizzes.

Who it’s for

Dentists, dental specialists, practice owners, and marketing staff responsible for managing dental practice advertising in Australia.

What it is

IPIP Dental is a practice intelligence platform that applies validated Big Five personality science to the dental workplace. It maps team members to clinically contextualised personality archetypes, giving practice owners an evidence-based lens on chair-side dynamics, clinical autonomy preferences, patient rapport styles, and cultural fit.

The problem it solves

Dental practices lose money and morale when hiring and management decisions rely on gut feeling. Turnover is expensive, team friction is disruptive, and burnout is hard to spot until it’s too late. IPIP Dental replaces guesswork with structured personality data tailored to the realities of clinical dentistry.

Key features

• Big Five profiling with dental context — assessments map to five practice-specific archetypes, not generic corporate personality types.
• Manager intelligence reports — confidential per-team-member reports covering burnout vulnerability, conflict risk, retention likelihood, and personalised management strategies.
• Team dynamics and pairing insights — understand how individuals interact and where friction or synergy is likely.
• Workforce dashboard — aggregate view of practice-wide personality composition, interpersonal dynamics, and hiring gaps.
• Compliance-first design — assessment items reviewed to exclude protected attributes, with trait mapping against GDC, ADA, and AHPRA professional standards.

Who it’s for

Practice owners, managers, and team leaders who want to make better decisions about hiring, onboarding, coaching, CPD planning, and day-to-day people management in dental settings.

What it is

A brand and product information site for Plain Toothpaste, a minimalist Australian fluoride toothpaste sold through ethical.dental. The site presents patient-facing ingredient and formulation details. All profits from sales go to the Coffs Coast Wildlife Sanctuary.

What it is

The Dental Graduate Handbook was a guide for dentists entering the profession, co-authored between 2012 and 2015 and distributed to every graduating dental student in Australia. After it was acquired, the Australian Dental Association took over publication and has continued the handbook annually from the 2016 edition onward.

What it is

Materia Dentica is an Australian drug reference for dentists, built around a simple observation: the medicine that matters at the dental chair is rarely the one the dentist prescribed. It covers the whole universe of medicines a patient might be taking (roughly 2,955 drugs at the active-ingredient level) and leads every record with its dental relevance, folding Therapeutic Guidelines, MIMS Drugs4dent and the TGA Product Information into one cited, cross-checked view.

The problem it solves

The standard Australian dental references, Therapeutic Guidelines: Oral & Dental and MIMS Drugs4dent, only cover the ~50 drugs a dentist actually prescribes. But a patient can walk in taking any of the roughly 3,000 medicines on the Australian market. The real question is what that means for the dental chair today, and answering it takes a lookup across the whole universe of medicines, with the dental answer first. That’s the gap Materia Dentica fills.

Two front doors

• “My patient is taking X”: search any generic or brand name and get a relevance-first drug record that leads with a tiered alert (bleeding risk, MRONJ, immunosuppression, dry mouth), what it means for treatment, and oral side effects.
• “I need to prescribe for Y”: indication-first prescribing tools for pain, antibiotics, antifungals and prophylaxis.

Key features

• Whole-market coverage: ~2,955 drugs at the active-ingredient level, searchable by generic or brand name, with combination products resolving to their components.
• Prescribing tools: a PBS dental prescriber (the full dental schedule with item codes, quantities and repeats), condition pathways, a paediatric dosing calculator, local-anaesthetic maximum-dose charts, and antibiotic prophylaxis and penicillin-allergy decision tools.
• Multi-drug review: paste a whole medication list and get a risk dashboard with per-treatment traffic lights.
• Take-home leaflets: plain-English, printable medicine information for patients.
• Companion Chrome extension: surfaces the same dental card from any web page, offline from a bundled index, so it works inside practice-management software.
• Cited by default: every clinical claim is page-cited back to a real source, with an honest verification model. A blank record reads as “not yet assessed,” never as “cleared.”

Who it’s for

Australian dentists and dental practitioners, both at the chairside and when prescribing.